- July 30, 2020
- Posted by: user
- Category: Uncategorized
I have always thought that people who use lots of jargon tend to be less productive, know less, do and achieve less. Some people I have met have used jargon and concepts to make themselves feel better or be perceived as an expert.
A New York University study provides interesting insight into people’s perception around this. Subjects were given 2 sentences providing the same facts. One used jargon & one used clear & concise language. Subjects thought the clear statement was more accurate.
Jargon in adverts & in the interview process can put off potential employees as it can appear untrustworthy. However, there are times when some jargon or anachronism are valuable:
- They can help you be seen as part of the tribe
- Condenses information
- Gives you authority
- It can enhance people’s view of a situation, product or organisation. For example, “pre-owned” instead of “used”.
It comes down to a sense of taste, proportion & appropriateness. True for adverts, CV’s & JD’s.